Expanding in a market is rarely just about hiring talent. It’s about speed, flexibility, and creating a professional environment that works from day one.
For PwC, that challenge came into focus when they needed to quickly grow their presence in Amman to support a new project.
The requirement was clear: move fast, support employees across the city, and avoid long-term real estate commitments or heavy setup costs.
The Challenge: Rapid Expansion Without Real Estate Lock-In
As PwC scaled its operations in Jordan, traditional office leasing presented several challenges:
- Long-term leases were misaligned with the pace of regional growth
- Upfront setup and fit-out costs added unnecessary complexity
- Teams needed flexibility to work across the city, not from a single fixed location
- Speed mattered. Waiting months to secure and set up an office wasn’t an option
With over 60 employees needing reliable, professional workspace access in Amman, PwC required a solution that could be deployed immediately.
The Solution: A Flexible, City-Wide Workspace Model With Letswork
By working with Letswork, PwC was able to grew their operational footprint in Amman without committing to a permanent office.
Through Letswork, PwC was able to:
- Source and compare multiple workspace options across the city
- Provide teams with flexible access to a network of coworking spaces
- Enable employees to work from professional environments close to where they live
- Scale instantly without the overhead of securing, managing, or maintaining a full-time office
This approach allowed PwC to support its teams from day one, while keeping costs flexible and predictable.
The Impact: Speed, Flexibility, and Cost Efficiency
The results were immediate and measurable.
- 60 employees enrolled
- 4.7/5 satisfaction score
- Operations across 1 city
- 4 venues actively used
By choosing a flexible workspace model over a traditional lease, PwC was able to:
- Enter the Jordanian market faster
- Avoid long-term real estate commitments
- Reduce setup complexity and operational overhead
- Provide employees with consistent, professional places to work
As Sarah French, Head of Office Services MENA at PwC, shared:
“Letswork made our expansion in Amman incredibly smooth. Instead of committing to a permanent office, our teams gained instant access to professional workspaces across the city - flexible, scalable, and exactly what we needed to support rapid growth.”
The Result: Expansion at Speed, Without Compromise
For PwC, Letswork enabled a modern approach to regional expansion. One that prioritised speed, employee experience, and operational flexibility over fixed infrastructure.
Employees benefited from:
- Reliable, professional workspaces
- Flexibility across locations
- Reduced friction during a period of rapid change
The organisation benefited from:
- A cost-efficient, OpEx-driven workplace model
- Faster market entry
- A scalable setup that could evolve alongside the team
A Smarter Way to Expand
PwC’s experience reflects a growing shift in how professional services firms approach expansion. Offices no longer need to come first. Access, flexibility, and speed do.
At Letswork, we help organisations enter new markets quickly by providing instant access to professional workspaces, without long-term commitments or real estate complexity.
Planning a regional expansion or new market entry?
